Friday, March 5, 2010

This Too Shall Be Amazing.

Wow. Wow wow wow. Okay, I've taken several days to actually write this blog post, and this video is spreading so fast that I've probably squandered the chance to break this news to you, but here I go:

OK Go has outdone themselves this time. By miles and miles. To be fair, they had a lot of help from Syyn Labs and the Mindshare crew. Regardless, it's amazing that anyone was able to pull off this massive Rube Goldberg contraption and set it to music and make it so beautiful, hilarious, and charming.

If, by magic, you have not yet had this music video forwarded to you by your mom, shown to you by a clueless local TV reporter, or explained and spoiled for you by a friend, here it is (actually, you should go to YouTube to watch it in HD, but here it is for you lazy folk):

I have seen this like five times now, and I still get goosebumps. So freaking gorgeous. Unbelieveable. It almost makes this Honda Accord commercial look like child's play.

OK so, I have to insert my self-righteous statement of indie cred here: I've been an OK Go fan since fall 2005, a good nine months before the famous treadmill video was released in July 2006. I still harbor resentment toward the bandwagon jumpers. I wrestle frequently with whether those feelings are justified. Also, I have to utter the other music snob cliché: Their first two albums are way better than this latest one, though the latest isn't bad.

OK Go seem like the coolest people ever, as you will learn in these four "making-of" videos. I desperately wish they were my friends. The bass player, Tim, once recorded a voicemail greeting on my friend Paul's phone. I've been jealous about that for years.

This video has me thinking about quitting my job and doing something really awesome. Ever since I was a kid, I've wanted to build something pretty much exactly like the stuff you saw in that video. Anyone have a job for me?

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